The online course market is a big one, and a lot of people are making tons of money by doing only this business. But it is also true that there are some courses out there that are just completely useless and can be compared to scams quite easily. In the same note, there is Shelby Sapp, who is the founder of She Sells Academy, where she sells online courses. While on the surface, you might find many positive reviews, but now there is this Shelby Sapp Lawsuit going on, and that might make you wonder whether or not this whole thing is legit. Let’s just talk about that for a moment.
What is She Sells Academy?
She Sells Academy is one online coaching business under which Shelby gained her reputation. The business is headed only by women for coaching. The concept is simple: join the program and learn the sales strategies, and start applying for paid positions in online sales. Paying students stand to gain confidence, receive job offers, and even have their entire lives financially changed by the academy.
In fact, opinions remain divided about the academy. Those who respect it say it is worth its price; those opposed say it is either too costly or it is simply incapable of originality. That mixed review is a big part of why her lawsuit is gaining so much attention in recent times.
What’s Behind the Lawsuit?
The lawsuit didn’t stem from external parties-the business partner himself has sued Shelby. On top of that, another entrepreneur has claimed that Shelby copied his logo and branding. Given that brand identity is central to online businesses, this is a serious allegation.
There was a very fast growth between 2024 and 2025 in She Sells Academy, and many reviews appeared on forums like Trustpilot. But with the rapid growth came differences in opinions. By 2025, the suit was filed with damages above $10 million being asked for. Going against Shelby in the case will really be detrimental, if not destroying, to her business going forward.
The key accusations include brand infringement and breach of trust with her business partner and profiting from those actions. That is where the $10 million figure materializes. No settlement or resolution has been announced as yet.
Public Reaction
The Academy has a 4.6 out of 5-star rating on Trustpilot. The women shared that the program has helped them get sales jobs, improve the quality of their lives, and sometimes just feel part of a powerful community. For the participants, Shelby is more than their coach; she is a mentor and an open door that was never thought possible.
Others are not so convinced. Some point to the essence of the price, which amounts to some $4,000. Some reviews mention the fact that the materials are not unique and could be sourced elsewhere. Back in September 2025, one of the reviewers put the program under fire by calling it a scam. Other rumors started circulating that some negative reviews disappeared from the forum, which naturally opened the question about the community’s level of transparency.
This has divided opinions, too. On the one hand, supporters see her as an inspiring businesswoman who gets things done; on the other, critics see her as somebody who is profiting from the borrowed ideas of others. Add in the ongoing lawsuit, and one then realizes why this story has garnered so much attention.
What’s at Stake?
A case of $10 million or more is huge enough to really make or break Shelby’s business. If she loses, even partial damages must be paid, or worse, the academy may be forced to close in some areas. If, however, she comes out victorious, her credibility will be strengthened tremendously, and so will her brand. Everything remains up in the air at the moment.
